Crafting VALUE & STRATEGIES for a Joyful Tomorrow

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At ESAF Small Finance Bank, our journey is rooted in a commitment to creating lasting value and fostering a future filled with joy and prosperity. Our strategies ensure that every step we take contributes to the well-being of our customers, communities, and the planet. Driven by a vision of inclusive growth, we prioritise financial accessibility and empowerment, enabling individuals and businesses to thrive.

Harnessing Our Strengths for A BETTER FUTURE

In a year fraught with dynamic challenges and ever-shifting financial / economic landscapes, ESAF Small Finance Bank has showcased exceptional resilience and strategic acumen. Our commitment to financial inclusion, coupled with agile strategies, has not only fortified our position in the market but also propelled us towards new prospects of growth and impact.

As we delve into the core of our success, it is clear that our foundation rests upon the principles of servant leadership, integrity, innovation, and inclusivity. Servant leadership stands as our foremost core value, ingrained in the very fabric of our service, offering us a distinct edge.

These guiding principles, woven into the very DNA of ESAF Small Finance Bank, have steered us through turbulent times. They have also paved the path for sustainable growth and enduring relationships with our valued stakeholders.

Strengths

Multi-Modal Delivery Channels

We offer a range of delivery channels to serve our customers efficiently. Our Business Correspondent (BC) network stands out, providing a dual advantage by not only enhancing our understanding of customer needs but also maintaining regular contact with customers. In line with technological advancements in the banking industry, we offer digital platforms, including internet and mobile banking, guaranteeing seamless access to banking anytime, anywhere. Moreover, our BC channel extends its services beyond micro loans to encompass liability and other asset products. Additionally, we boast other channels such as branch banking and agency banking ensuring accessibility and convenience for all. Furthermore, our ATM network is continuously expanding, reaffirming our dedication to better serving our customers with utmost ease.

Strong Rural and Semi-Urban Banking Franchise

In rural and semi-urban areas, where banking credit penetration is low, we have established a robust banking presence. Our focus remains on directing our advances towards these areas. We are also concentrating on enhancing our liability profile by targeting these rural and semi-urban areas.

Rapid Asset Growth with Continuous Focus on Core Segment and Retail Growth

As of 31st March 2024, our customer base stood at 8.37 Million. Our gross advances have experienced rapid growth, especially in the micro loans segment. As we strive to prioritise this segment, we are equally dedicated to increasing retail diversification. Our strategy involves maintaining a strong focus on our individual customers, building our retail loan portfolio, and capitalising on the relationships we have built with our existing microloan customers. We recognise their growing borrowing capacity and their demand for higher loan amounts. Additionally, we remain committed to offering personalised loan products tailored to the needs of our salaried account holders.

Technology Driven Model with an Advanced Digital Technology Platform-Centric Approach

With a robust funding profile comprising stable deposits, diverse borrowings, and strategic financial instruments, we have established a reliable and flexible funding base. Paired with a healthy Capital Adequacy Ratio, we are well-equipped to navigate risks, foster growth, and maintain financial stability.

Robust Funding Profile and Healthy Capital Adequacy

Our Bank’s focus on leveraging technology to enhance the customer experience is a key driver of our success. By implementing digital measures and a digitalised central CPU, we have streamlined operations, leading to improved cost–effective customer service. Initiatives such as cashless disbursement and reduced TAT demonstrate our commitment to improving efficiency and convenience for our customers. Additionally, the adoption of e-signatures further enhances our Bank’s digital experience, making transactions smoother and more accessible.

Customer-Centric Approach

Our customer-centric approach is evident in our range of products designed to meet customers’ life-cycle needs. Our customer service measures aim to enhance the overall experience, ensuring prompt and effective resolution of queries and concerns.

Competitive Product Lineup

We offer a range of best-in-class banking products and services, making us a preferred choice among customers.

Prudent Risk Management

Our risk management architecture is robust, ensuring effective oversight and mitigation of risks. Comprehensive and timely identification, measurement, mitigation, control, monitoring, and reporting of risks are integral to our risk management framework. We utilise appropriate Management Information Systems to gather and analyse data, enabling informed decision-making and proactive risk management. Furthermore, we have implemented comprehensive internal controls to safeguard against potential risks and ensure compliance with regulatory requirements.

Experienced Management Team and Professional Board

Our Bank has an experienced management team and a high-quality board, which are instrumental in driving our success. The Board comprises distinguished individuals from various fields, ensuring robust governance and effective decision-making. Their collective experience and deep-rooted industry knowledge enable us to navigate challenges and capitalise on opportunities, cementing our position as a trusted financial institution.

Large, Loyal, and Consistently Growing Customer Base

Our Bank has demonstrated our strong ability to operate as a full-service bank with a well-formulated strategy aligned with our commitment to financial inclusion and serving customers at the bottom of the pyramid. A key focus of our strategy is on the retail segment, where we adopt a ‘Right for Customers’ approach. This involves constantly assessing customers’ requirements and risk appetite, and leveraging our branch network, BC banking, and digital channels. Our aim is to expand our presence in various ecosystems, increase our customer base in savings, investment, and credit products, and cross-sell a comprehensive suite of products to our customers.

Deep Understanding of Business Correspondent Model

As of 31st March 2024, our Bank had 35 Business Correspondents (BCs) and 930 Customer Service Centres (CSCs) across the country. BCs work on a non-exclusive basis, sourcing and servicing customers for microfinance loans, other Micro Loans, Mortgage Loans, Mobility Loans, MSME Loans, Agricultural Loans, and select deposit products. They also play a role in sourcing and servicing banking agents. Since April 2020, The Bank has significantly expanded its operations, adding Meghalaya, Uttar Pradesh, Haryana, Tripura, and Chandigarh to its footprint and appointing Business Correspondents in these regions. In 2021-22, operations were also expanded to Uttarakhand, with Tripura being another new geography explored during the year. Additionally, Our Bank opened two Asset Hubs in Coimbatore and Bhopal to support its Retail Asset Business.Furthermore, Business Facilitators help generate product-specific leads from potential customers and collect relevant documentation.

Investing in Growth for EXPANDING HORIZONS

In the dynamic landscape of financial services, ESAF Small Finance Bank has consistently embraced innovation and resilience to drive sustainable growth. Our journey is marked by a commitment to financial inclusion, empowerment, and community development. As we navigate through challenges and opportunities, our strategic initiatives continue to pave the path for our progress.

Increase Deposits

To boost deposits, the strategy includes targeting both new and existing customers for the Current Account and Savings Account (CASA), Fixed Deposits, and Recurring Deposits. This will be achieved by enhancing customer service and offering competitive pricing. Additionally, Business Correspondents (BCs) will source deposits from micro loan customers and dedicated Relationship Officers will be appointed to target High-Net-Worth Individuals (HNIs). The focus will also be on regions with high NRI remittances by launching targeted campaigns during festivals, conducting marketing activities at airports and malls, and entering tie-ups with our third parties, such as remittance arrangers. To improve the liability base, Our Bank serves micro banking customers with sachetised liability products that cater to their specific needs. Additionally, our Bank utilises digital platforms to boost the number of transacting accounts, ultimately leading to an increase in CASA deposits.

Increase Advances

  • To increase advances, we are implementing several strategies across our various loan segments. We are focused on increasing our advances by building our Retail Asset book. This includes offering products such as Mortgage Loans, Mobility Loans, Gold Loans, MSME Loans, and Agri Loans.
  • We aim to cater to the diverse needs of our customers, ranging from individuals seeking loans for housing or vehicle purchases to small businesses looking for financing options.
  • Additionally, we are targeting microentrepreneurs as a key segment for our Agri and MSME verticals, recognising the importance of supporting small businesses and agricultural activities in driving economic growth and financial inclusion.
  • In the Micro Loan Business, the focus is on cross-selling and up-selling to our existing customer base.
  • For Retail Loans, there is an increased emphasis on targeting agriculturists / small farmers, salaried employees, and students in small towns and rural India.
  • In the MSME Loans segment, we aim to assist Micro Loan customers in growing their businesses by providing additional funding.
  • In Agriculture Loans, we are appointing agricultural Relationship Officers in more states and are actively seeking to establish relationships with more Farmer Producer Organisations (FPOs). These initiatives are designed to drive growth in advances across Our Bank’s loan portfolio.

Deeper Penetration

  • To achieve deeper penetration, we plan to open additional branches and ATMs, while also engaging existing and new Business Correspondents (BCs) to expand our presence in existing states.
  • Our goal is to achieve deeper penetration by expanding into aspirational districts / blocks identified by NITI Aayog. These areas represent regions with immense potential for growth and development, and we are committed to providing our services to underserved communities in these regions.
  • Furthermore, we are dedicated to creating wealth at the bottom of the pyramid in a sustainable manner. We believe in serving these customers by offering financial products and services that cater to their specific needs. By doing so, we aim to support wealth creation and financial inclusion, thereby contributing to the economic growth of these communities.
  • We will continue to open branches in urban and semi-urban areas, considering factors such as aggregate deposits, deposit growth, the number of urban households, households with banking access, share of PSU deposits, and total NRI remittances. This strategy aims to enhance accessibility and convenience for customers while increasing our market reach.

Increase Fee Income

  • To increase fee income, we at ESAF Small Finance Bank are focusing on several strategies. Firstly, we are distributing third-party financial products and services such as insurance and mutual funds. This approach not only diversifies our revenue streams but also provides our customers with a comprehensive suite of financial products.
  • Secondly, we are actively promoting government schemes like Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY). By educating our customers about the benefits of these schemes and facilitating their enrollment, we can earn fee income while also contributing to financial inclusion.
  • Lastly, we have identified FOREX as a special segment of focus. By offering foreign exchange services to our customers, including travellers and businesses engaged in international trade, we can generate fee income and meet the foreign currency needs of our customers.

Leverage Technology and Customer Data Analytics

  • To leverage technology and customer data analytics, we plan to enhance our technology platforms, including Internet Banking, Mobile Banking, ATMs, customer service applications, and payment interfaces.
  • These improvements will enable us to perform more reliable data analytics, leading to more efficient risk management processes and targeted customer profiling.
  • This strategy aims to enhance the overall customer experience, improve operational efficiency, and drive business growth through data-driven insights.
  • The digital provisioning of our products serves as an important acquisition engine to drive scale.

Designing the Future with OUR BUSINESS MODEL

We provide equal banking opportunities to all customers, regardless of social, economic, or cultural differences. We positively impact underserved and unserved communities with customer-centric financial products and services. Our comprehensive suite of banking products meets the life cycle needs of our customers. We are highly committed to the Sustainable Development Goals across our organisation.

Key Partners

At ESAF Small Finance Bank, we collaborate with a variety of key partners to enhance our service offerings and operational efficiency. These partnerships include BC partners, who assist us in expanding our reach and customer base. We also work with third-party business partners such as Insurance companies, Asset Management Companies (AMCs), the Pension Fund Regulatory and Development Authority (PFRDA), stock brokers, and the Unique Identification Authority of India (UIDAI). Additionally, we engage with system integrators and fintech partners, leveraging their expertise to integrate advanced technological solutions and improve the overall banking experience for our customers.

Key Activities

    Our key activities include lending, deposit mobilisation, and the distribution of third-party products. We also provide various ancillary services to meet the diverse needs of our customers. A significant part of our strategy is to improve our liability base and increase our retail base, with a special focus on Current Account and Savings Account (CASA) deposits and retail deposits from High-Net-Worth Individuals (HNI) and Non-Resident Indian (NRI) customers. Additionally, we place special emphasis on sourcing micro-liabilities to ensure a well-rounded and robust financial foundation.

Value Proposition

Our value proposition centres on our identity as a Social Bank, committed to providing equal banking opportunities to all customers, regardless of social, economic, or cultural differences. We aim to positively impact the lives of underserved and unserved segments of society by offering client-centric financial products and services. Our comprehensive suite of banking products is designed to meet the life cycle needs of our customers. Additionally, we are highly committed to Sustainable Development Goals throughout our organisation, ensuring that our growth and success contribute to a better and more equitable world.

Key Resources

Our key resources include a strong branch network of 753 banking outlets spread across 23 states and 2 union territories. We also have a network of over 930 Customer Service Centers (CSCs) managed by our BC partners, enabling us to extend our reach and services. Our deep knowledge of the BC model and our ability to leverage it for growth are significant assets. Additionally, we have experienced business heads and talented resources driving our success. Our expansion of digital products and capabilities, supported by a robust technology platform, further strengthens our ability to serve our customers effectively and efficiently.

Customer Relationship

We prioritise Responsive Banking by adapting to the evolving demands and requirements of our customers. We are committed to Accessibility, providing banking and financial services to all customer segments, including the unserved and underserved populations, through various channels. Our customer-centric approach ensures that we design all our processes, products, and services with customers’ needs at the forefront. We deliver High-Quality Service to all customer segments without discrimination.

We leverage technology to enhance accessibility and efficiency in our service delivery. To serve our customers effectively, we offer multiple touchpoints, including banking outlets, doorstep banking, customer service centers, agents / customer service points, and digital platforms such as Internet Banking, Mobile Banking, Emails, Call Centres, SMS, and WhatsApp Banking.

Customer Segments and Target Market

We primarily target individuals and businesses in rural and semi-urban areas. We continue to serve the unserved and underserved sectors, with a special focus on MSME, agriculture, retail, housing, and gold loans. Our customer segments are diverse, encompassing various income levels, including deprived, aspiring, and middle-class households, apart from senior citizens.

We cater to micro customers and other unserved or underserved segments such as small and marginal farmers, small traders, and migrant labours. Additionally, we serve middle-class households, NRIs, and HNIs.

For the MSME sector, we focus on micro-entrepreneurs in the agriculture and MSME segments, particularly the ‘missing middle’ with loan needs ranging from 1 lakhs to 10 lakhs, which are often underpenetrated and not catered to by mainstream banks. Furthermore, we serve various financial institutions, enhancing our reach and impact.

Channels

We utilise a variety of channels to reach and serve our customers effectively. Our primary channel is branch banking, which handles client onboarding, customer service, and relationship management. This channel is essential for brand promotion and trust-building, leveraging its physical presence to actively engage with customers and cross-sell our products. We are also focused on expanding our geographic presence and penetrating deeper into existing geographies outside of Kerala and Tamil Nadu.

In addition to branch banking, we employ the business correspondents channel for customer acquisition, lending, and sourcing micro banking liability business through our BC partners. Our digital banking channel offers a superior experience with digitally driven business processes and end-to-end simplified, seamless customer journeys. This omnichannel approach ensures a differentiated customer experience.

We also use the direct channel, comprising business facilitators, direct sales agents, direct sales teams, and product sales associates, to acquire customers and drive sales. Furthermore, our agency channel ensures last-mile financial inclusion through Micro ATMs, providing financial upliftment to underserved and unbanked communities.

Revenue Streams

Our revenue streams are diversified to ensure financial stability and growth. We generate income primarily through yields on loans and advances. Additionally, we earn fee-based revenue from the distribution of third-party products, including insurance, pension plans, mutual funds, foreign exchange services, and various government schemes. We also offer ancillary services such as safe deposit lockers, foreign exchange transactions, etc., which contribute to our revenue.

Linkage to Sustainable Development Goals (SDGs)

Through our Triple Bottom Line Approach focusing on People, Planet and Prosperity, we aim to support livelihood and economic development and predominantly serve the low-income and middle-income segments in India.

Micro Banking

Our Micro Banking segment provides a comprehensive bundle of financial inclusion products and business development services to those who are socially and economically challenged. We pride ourselves on offering all banking services right at the doorstep through group-based models, ensuring convenience and accessibility for our clients. In our Micro Banking efforts, we give priority to women, recognising their pivotal role in community development and economic empowerment.

Our Micro Banking initiatives are closely aligned with the United Nations Sustainable Development Goals (SDGs). We contribute to SDG 2 (Zero Hunger), SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 6 (Clean Water and Sanitation), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), SDG 16 (Peace, Justice, and Strong Institutions), and SDG 17 (Partnerships for the Goals).

Retail Assets

We have expanded our retail loan portfolio, which is designed to cater to the diverse banking needs of a wide range of individuals and businesses. The retail loan portfolio covers a variety of products, including Housing Loans, Loan Against Property, Gold Loans, Mobility Loans, Personal Loans, Clean Energy Loans, Lease Rental Discounting, And Education Loans.

Our retail loan portfolio contributes to SDG 4 (Quality Education), SDG 7 (Affordable and Clean Energy), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production).

Retail Liabilities

Our liability products include Current Accounts, Savings Accounts, Fixed Deposits, and Recurring Deposits, providing flexible and secure options for managing finances. Our Bank’s services extend to various segments, including HNIs, corporate entities, sole proprietorships, children, farmers, trusts, associations, societies, clubs, NRIs, Micro Loan customers, and senior citizens. We offer personalised banking services, such as doorstep banking and other differentiated products, to enhance customer experience and meet individual requirements.

Our liability products contribute to SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 11 (Sustainable Cities and Communities).

Agri-Banking

Our agricultural lending portfolio is designed to support individual farmers and joint borrowers involved in various agriculture and allied activities. The agricultural lending products provided by us include Term Loans, Dairy Development Loans, Farmer Producer Organisation (FPO) Finance, Kisan Credit Card (KCC), and Agri Gold Loans. These products aim to provide farmers with the necessary financial support to enhance their agricultural practices and improve their livelihoods.

Our agricultural lending portfolio contributes to SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), SDG 12 (Responsible Consumption and Production), and SDG 15 (Life on Land).

MSME & Corporate Loans

Our MSME and Corporate Loans target a range of customers, including MSMEs, NBFCs, MFIs, HFCs, and existing Micro Loan customers seeking to expand their businesses. Our Bank offers working capital loans and term loans tailored to the needs of small and micro enterprises, supporting their growth and development.

In addition to traditional loan products, we are expanding our supply chain finance offerings by collaborating with fintech and tech platforms. These partnerships aim to increase customer acquisition and leverage web-based platforms that facilitate the financing and discounting of trade receivables for MSMEs.

Our MSME and corporate lending activities contribute to SDG 1 (No Poverty), SDG 2 (Zero Hunger), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequalities). Through these initiatives, our Bank aims to reduce poverty, eliminate hunger, promote gender equality, foster economic growth, and reduce inequalities, supporting sustainable development and inclusive prosperity.

Investing in Relationships with OUR STAKEHOLDER ENGAGEMENTS

Our ability to deliver and maintain high levels of customer satisfaction hinges on our continuous engagement with our customers, our employees, vendor-partners, associates, and government bodies. We maintain an ongoing process of engagement with all our key stakeholders, including our communities.

Stakeholders : Shareholders/Investors

Needs and Expectations of Our Stakeholders

  • Ethical business practices and good corporate governance
  • Regular dividends
  • Sustainable performance and value creation
  • ESG integration into strategy and operations
  • Transparent reporting and disclosure

Modes of Engagement

  • Annual and quarterly Investor meets / calls
  • Investor presentations
  • Annual General Meeting
  • Investor grievance channels
  • Annual Report
  • Sustainability Report

KPIs

  • Credit rating
  • Total Loan Book
  • Net profit

Stakeholders : Business Partners/Suppliers

Needs and Expectations of Our Stakeholders

  • Fair and ethical procurement and engagement practices

Modes of Engagement

  • Regular meetings, seminars, and workshops

KPIs

  • Timely payments
  • Share of procurements from MSMEs

Stakeholders : Employees

Needs and Expectations of Our Stakeholders

  • Training and development
  • Fair and timely remuneration
  • Reward, recognition, and appreciation of performance
  • Diverse, open, non-discriminatory, and safe working environment
  • Work-life balance

Modes of Engagement

  • Town hall meetings
  • One-on-one meetings
  • Training and development workshops
  • Engagement initiatives
  • Learning through online modules
  • Digital apps for employees and collection officers
  • Performance appraisals

KPIs

  • Number of training hours
  • Awards received
  • Diversity in workforce
  • Number of appraisals and reviews conducted

Stakeholders : Local Communities

Needs and Expectations of Our Stakeholders

  • Social upliftment
  • Enhancing financial literacy
  • Community welfare initiatives

Modes of Engagement

  • Financial inclusion and literacy initiatives
  • Focus on health, education, livelihood and poverty alleviation
  • Employee volunteering

KPIs

  • Number of beneficiaries
  • Number of families supported
  • Amount spent towards CSR
  • Current welfare initiatives in operation

Stakeholders : Customers

Needs and Expectations of Our Stakeholders

  • Bespoke financial products and services
  • Competitive interest rates
  • Access to physical and digital channels
  • Seamless customer service
  • Secure transactions
  • Fair and responsive grievance redressal mechanism

Modes of Engagement

  • Ongoing and regular engagement through emails, calls, SMS, WhatsApp, branches and relationship managers
  • Social media communication
  • Marketing campaigns
  • Customer satisfaction surveys

KPIs

  • Number of products offered
  • Number of loans disbursed
  • Number of families supported
  • Number of branches
  • Number of customers
  • Number of customers added in the year

Stakeholders : Regulatory Authorities

Needs and Expectations of Our Stakeholders

  • Compliance with laws and regulations
  • Ethical business
  • Active participation in industry and regulatory working groups

Modes of Engagement

  • Mandatory regulatory filings
  • Periodical submission of business performance
  • One-on-one or group meetings
  • Written communications

KPIs

  • Liquidity ratio
  • Number of customer grievances addressed
  • Contribution to exchequers